TENGA Self-Pleasure Report 2020 TENGA Self-Pleasure Report 2020

At TENGA, we believe sexuality is a normal, healthy, part of life that should be celebrated, not something to be ashamed of. That is why TENGA strives to create safe, functional self-pleasure and wellness items that combine intricate design with performance.

Since our founding in 2005, our core brand message has remained that individuals should be free to enjoy their own sexual wellness without guilt or shame. We help individuals around the world explore and express this with our variety of pleasure items.

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About the TENGA Self-Pleasure Report About the TENGA Self-Pleasure Report

We started the TENGA Self-Pleasure Reports in 2016 as a way to celebrate Masturbation May - an annual self-pleasure movement - with our "United State(s) of Masturbation" survey. Since then, we have surveyed numerous countries and found out about the masturbation habits of people around the world.
This year marks not only the 5th year of the TENGA Self-Pleasure Report, but it's also TENGA's 15th year since launch, as well as the 25th anniversary of Masturbation May!
Explore below on how TENGA's Global Self-Pleasure Report has evolved over the years and learn more about the most recent figures in your country! Explore below on how TENGA's Global Self-Pleasure Report has evolved over the years and learn more about the most recent figures in your country!

TENGA Self-Pleasure Report 2020 TENGA Self-Pleasure Report 2020

This year we surveyed over 5,000 men and women aged between 18-54 across 5 countries, with 1,000 each in the US, UK, Germany, France and Spain. The deep dive about their habits related to sext masturbation and sex toy usage revealed some interesting similarities but also some differences among European countries.

In our third year of tracking the perceptions of masturbation globally, we can see a clear positive shih in attitudes: Nearly 80% of Europeans consider masturbation to be a from of self-care! An impressive number that grew since our last survey conducted in 2019.

Is masturbation the key to wellness? % who said that masturbation is a form of self-care Is masturbation the key to wellness? % who said that masturbation is a form of self-care

With masturbation being such an important key to wellness, many used self-pleasure as a coping mechanism to deal with the stress of COVID-19. Data shows that nearly 10% of European adults purchased additional sex toys in anticipation of self-quarantine, and a maiority (over 60%) - in Spain a stunning 82% - agree that sexual pleasure helped them feel better or acted as a form of 'self-care' during self-isolation.

Some took the occasion to try something new % that pur«hased additional sex toys in anticipation of self-quarantine Some took the occasion to try something new % that pur«hased additional sex toys in anticipation of self-quarantine
Sexual Pleasure has been a lifeline % who agree that sexual pleasure helped them feel better or acted as a form of 'self-care' during self-isolation Sexual Pleasure has been a lifeline % who agree that sexual pleasure helped them feel better or acted as a form of 'self-care' during self-isolation

More than 30% say that they have increased their frequency of self-pleasure during self-quarantine.

Self-Isolation has impacted masturbation habits % that have increased their frequency of self-pleasure during self-quarantine Self-Isolation has impacted masturbation habits % that have increased their frequency of self-pleasure during self-quarantine

While the pandemic has kept Europe socially distanced, it will likely have lasting positive effects on the way society views masturbation and sex toys. Nearly 20% have shifted their views on sex toys and masturbation to a more positive one, and around 60% of Europeans plan to continue increased use of their sex toys post-pandemic!

Will attitudes towards masturbation and sex toys change? % who have shifted their views on sex toys and masturbation to a more positive one Will attitudes towards masturbation and sex toys change? % who have shifted their views on sex toys and masturbation to a more positive one
What happens after the pandemic? % of people that plan to continue increased use of their sex toys post-pandemk What happens after the pandemic? % of people that plan to continue increased use of their sex toys post-pandemk

At TENGA, we want to encourage everyone to have more pleasurable sex lives – solo or partnered. We are thrilled to see how many people are trying something new, taking care of their own wellbeing, and enjoying the benefits of the pleasure this brings.

Having conducted this survey for five years now, we have been able to track the changes in society, and how many people have opened up towards masturbation and sexuality. This year, we are especially happy to see that men are becoming more open to incorporating sex toys into their lives, as we feel that we are one step closer to our core mission - break down the taboos surrounding masturbation and make sexual wellness something everyone can enjoy.

We are proud to play our part in opening up this conversation, and will strive to continue to lead a change in sexual wellness for the better.

See Full Report here
  • England
  • Germany
  • France
  • Spain
  • USA
Below you can find details of our past TENGA Self-Pleasure Reports! Below you can find details of our past TENGA Self-Pleasure Reports!

TENGA Self-Pleasure Report Timeline TENGA Self-Pleasure Report Timeline

  • 2016

    The first year we conducted our survey
    on finding out the status quo of
    masturbation in the US.

    The truth is, almost everybody
    does it - and often!

  • 2017

    Our survey in 2017 came to the
    conclusion that frequent masturbation
    has health and well-being
    benefits for everyone.
    Read more to discover the 4 life
    benefits for those who masturbate at
    least 4x per week!

  • 2018

    2018 saw the TENGA survey finally go
    global in a big way, with over 13,000
    people being surveyed
    in 18 countries!

    By tackling the taboo that still
    surrounds men using sex toys, our aim
    was to encourage men that they
    shouldn't be afraid to Feel More.

    Turns out that both 90% of surveyed
    men and women
    think that men who
    use sex toys are more satisfying lovers!

    See the full reports:
    • England
    • Germany
    • USA
  • 2019

    Last year, our Self-pleasure report
    showed masturbation might just be the
    real key to wellness, revealing 74% of
    Americans use masturbation
    as a form of self-care!

    See the full report:
    • England
    • Germany
    • France
    • Spain
    • USA
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